Converting Traffic

Convert

Conversion: In Online Advertising, it is the percentage of visitors who take a desired action (e.g. make a purchase or click an ad). Definition from Webopedia.com

What does a Conversion action look like on your web site?

Direct Action or Requests: Information, Quotes, Samples, Catalogs, Email, Chat, Phone Call, Fax, BUY!

Indirect Action: Print information from your web site, “email this page”, download information, save a page to “My Favorites” (create a bookmark).

Most Common Conversion Actions

E-Commerce

The conducting of business communication and transactions over networks & through computers. The buying and selling of goods and services, and the transfer of funds, through digital communications.
Quote Forms

A request for information from an online resource. A document used to solicit vendor responses when a product has been selected and price quotations are needed from several vendors.
Distributor Storefronts

A Virtual Storefront that eliminates the need to carry the inventory! Streamline how you process and sell the products you carry.

Business 2 Business

According to the research B2B websites lag behind overall in conversion, with on average only 58% of users able to complete their goals on a given website. The B2C (business to consumer industry) is significantly better with 66% of their users able to complete their goals. The truth is, there is alot more at stake with B2B, and this is a clear area that needs to be developed.

Online Commerce

A B2B site should -support the many other stages of the buying process besides the add to cart — including the post-sales stages, which are crucial to customers’ long-term brand loyalty. In fact, many complex products require supplies, spare parts, or other consumables that are perfectly suited to traditional e-commerce. In addition, B2B sites should be considered lead generators. Prospects use websites during their initial research and stick with the helpful sites during subsequent research.

possible areas for improvement

The area for the greatest improvement is to open up your B2B Website. Instead of requiring users to register for something to get access to a portion of your site, allow them in. Even product support documents which are considered post sale information, can be of great use to a potential customer. Again, making the information available puts you ahead of your competitors.

According to the Neilsen research, when users were asked to prioritize which of 28 types of B2B site information mattered most to them, prices scored the highest by far (29% higher than product availability, which ranked second). It’s time to have a closer look at how B2B utilizes the internet to improve ROI, and generate Sales. When you are ready for improvement, Contact Us for more information, and a Free Website Analysis.

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