Converting - (Conversion)
What does a Conversion action look like on your web site?
The conducting of business communication and transactions over networks & through computers. The buying and selling of goods and services, and the transfer of funds, through digital communications
Chat and Quote Forms
A request for information from an online resource. A document used to solicit vendor responses when a product has been selected and price quotations are needed from several suppliers
Direct Action or Requests: Information, Quotes, Samples, Catalogs, Email, Chat, Phone Call, Fax, BUY!
Indirect Action: Print information from your web site, “email this page”, download information, save a page to “My Favorites” (create a bookmark).
A Virtual Storefront that eliminates the need to carry the inventory! Streamline how you process and sell the products you carry.
A forum is an interactive section of a website that allows the public to interact with the company in a public manner. Forums save labor, because they solve customers problems, and then archive that so that future customers are able to view that solution, without having to interact further with the company. Forums are also a great way to increase your Organic Search Page-rank.
The Contact us page, is a webpage that allows a customer to send your company an email, without even opening up their email program. This also allows potential customers who may not be working from their main computer to contact your company. A customer is far more likely to send a message to you via a Contact us page, than if you just put your email address on a web page.
Request for Quote Forms are one key method of developing strong sales leads. A customer uses this form to tell you what they are looking for, and then all you need to do is contact them, and make a sale! .
Online Catalogs of your products allow customers to browse your product line, and get detailed information to help them make a buying decision. It’s proven that buyers often look to see if a company has their product information online before contacting them with questions, and if there isn’t an online catalog, will often buy from another company, without ever calling to see if you carry what they are looking for.Tab Content
Request for Quote Forms are one key method of developing strong sales leads. A customer uses this form to tell you what they are looking for, and then all you need to do is contact them, and make a sale!
A shopping cart is a piece of software that acts as an online store’s catalog and ordering process. The shopping cart keeps track of all the items that a buyer wants to purchase. The customer can review their items, make necessary modifications and purchase the merchandise in an online storefront..
Credit Card Processing
As more and more of your business takes place on the internet, you will want to have a method for taking payment over the internet. Credit Card Processing can be affordable even for small companies and offers an additional labor-saving technology.
Secondary sites personalized to distributors look and feel. Content-driven and controlled by a master site. This allows you to have distributors that mirror some or all of your products and enables you to have multiple distributors all working to sell your products or services.
Parametric search is a search across multiple fields. For example, if a customer is looking for a switch, you could also have them specify the voltage range they are looking for, and the number of contacts, and whether it is AC or DC. These will greatly narrow down their search results from a large field, and allow them to find what they are looking for quickly.
Standard Password Protected Site
Private areas to your website, where only employees or customers that you grant access to, can view the webpages. This can be used for confidential customer information, Order placement and tracking, and information employees may need to access.
Online Catalog with E-Commerce
Online Catalogs of your products allow customers to browse your product line, and get detailed information to help them make a buying decision. It’s proven that buyers often look to see if a company has their product information online before contacting them with questions, and if there isn’t an online catalog, will often buy from another company, without ever calling to see if you carry what they are looking for. This package also includes the e-commerce functionality which enables your customers to place the complete order online.
Conversion: In Online Advertising, it is the percentage of visitors who take a desired action (e.g. make a purchase or click an ad). Definition from Webopedia.com
Business 2 Business
According to research B2B websites lag behind overall in conversion, with on average only 58% of users able to complete their goals on a given website. The B2C (business to consumer industry) is significantly better with 66% of their users able to complete their goals. The truth is, there is alot more at stake with B2B, and this is a clear area that needs to be developed.
A B2B site should -support the many other stages of the buying process besides the add to cart — including the post-sales stages, which are crucial to customers’ long-term brand loyalty. In fact, many complex products require supplies, spare parts, or other consumables that are perfectly suited to traditional e-commerce. In addition, B2B sites should be considered lead generators.
Prospects use websites during their initial research and stick with the helpful sites during subsequent research.
The area for the greatest improvement is to open up your B2B Website. Instead of requiring users to register for something to get access to a portion of your site, allow them in. Even product support documents which are considered post sale information, can be of great use to a potential customer. Again, making the information available puts you ahead of your competitors.
According to the Neilsen research, when users were asked to prioritize which of 28 types of B2B site information mattered most to them, prices scored the highest by far (29% higher than product availability, which ranked second). It’s time to have a closer look at how B2B utilizes the internet to improve ROI, and generate Sales. When you are ready for improvement, Contact Us for more information, and a Free Website Analysis.