Business Tools

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Advertising
An advertising technique used on websites, specifically with search engines. When a visitor clicks on the text advertisements they come to on search engine results, the advertiser pays an agreed amount for each click delivered to their site. This is based on using specific keywords or phrases targeted to the advertiser. The cost per click will determine the ranking site of the advertisement

Search Engine Optimization
Content and technical tactics are used to improve the “relevancy” and “ranking” of your site, and thereby will help position your site in search engine results. The key to this process is to use only white hat techniques so that your website isn’t penalized when a search engine finds that you have been trying to manipulate them…

Sitemap Creation and Submission
This is the submission of maps of your website to the 3 major search engines. Each of them require different formats, and we will customize each one to include all of the links on your website. This enables your website to be listed faster on the search engines, and allows the search engines to find pages that they normally wouldn’t have listed…

Press Release Creation
An excellent source for getting information to your customers and prospective clients. Newsworthy information you provide (new products or services, new hours, awards your company has received, community involvement, etc.). We will design and create the format for your website..

Blog
A Blog is a series of communications consisting of regularly updated entries displayed in reverse chronological order. It can include comments from the public, or it can be used just to communicate with your visitors in a more relaxed manner. Blogs are particularly good for increasing simply due to their nature.

Newsletter Creation
This is a regularly distributed publication, that is of interest to its subscribers. Many are published by societies, associations, and businesses, especially companies. Some newsletters are created as money-making ventures and sold directly to subscribers. This is a great way to develop traffic to your site, from your list of contacts.

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Category: Convert


Forum
A forum is an interactive section of a website that allows the public to interact with the company in a public manner. Forums save labor, because they solve customers problems, and then archive that so that future customers are able to view that solution, without having to interact further with the company. Forums are also a great way to increase your Organic Search Page-rank.

Contact Us Page
The Contact us page, is a webpage that allows a customer to send your company an email, without even opening up their email program. This also allows potential customers who may not be working from their main computer to contact your company. A customer is far more likely to send a message to you via a Contact us page, than if you just put your email address on a web page.

Distributor Storefront
Secondary sites personalized to distributors look and feel. Content driven and controlled by a master site. This allows you to have distributors that mirror some or all of your products, and enables you to have multiple distributors all working to sell you products or services..

Simple Quote Form
Request for Quote Forms are one key method of developing strong sales leads. A customer uses this form to tell you what they are looking for, and then all you need to do is contact them, and make a sale! .

Credit Card Processing
As more and more of your business takes place on the internet, you will want to have a method for taking payment over the internet. Credit Card Processing can be affordable even for small companies, and offers an additional labor saving technology..

Advanced Password Protected Site with Variable access
Private areas to your website, where only employees or customers that you grant access to, can view the webpages. This can be used for confidential customer information, Order placement and tracking, and information employees may need to access.

Shopping Cart
A shopping cart is a piece of software that acts as an online store’s catalog and ordering process. The shopping cart keeps track of all the items that a buyer wants to purchase. The customer can review their items, make necessary modifications and purchase the merchandise in an online storefront..

Online Catalog
Online Catalogs of your products allow customers to browse your product line, and get detailed information to help them make a buying decision. It’s proven that buyers often look to see if a company has their product information online before contacting them with questions, and if there isn’t an online catalog, will often buy from another company, without ever calling to see if you carry what they are looking for.

Online Catalog with E-Commerce
Online Catalogs of your products allow customers to browse your product line, and get detailed information to help them make a buying decision. It’s proven that buyers often look to see if a company has their product information online before contacting them with questions, and if there isn’t an online catalog, will often buy from another company, without ever calling to see if you carry what they are looking for. This package also includes the e-commerce functionality which enables your customers to place the complete order online.

Parametric Search
Parametric search is a search across multiple fields. For example, if a customer is looking for a switch, you could also have them specify the voltage range they are looking for, and the number of contacts, and whether it is AC or DC. These will greatly narrow down their search results from a large field, and allow them to find what they are looking for quickly..

Complex Quote Form
Request for Quote Forms are one key method of developing strong sales leads. A customer uses this form to tell you what they are looking for, and then all you need to do is contact them, and make a sale! .

Standard Password Protected Site
Private areas to your website, where only employees or customers that you grant access to, can view the webpages. This can be used for confidential customer information, Order placement and tracking, and information employees may need to access.

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Category: Measure


Competitive Analysis
The assessment and analysis of the respective strengths and weaknesses of your business’s Internet Marketing Strategy, against its competitors. Learn what your competitors are doing that works, and what doesn’t work. Results delivered in a verbal report

Website Tracking Tools
Internet Marketing’s biggest strength is feedback. Statistics such as visitors, page views, downloads, referring domains, referring search engines, referring search keywords, top paths, time spent on site, most requested pages, exit pages and more will be analyzed and delivered to you in an easy to understand report. This will allow you to easily measure how your website is doing and quickly identify any changes that may need to be made.

Vanity Urls (3)
Vanity URLs allow for easy tracking of offline marketing efforts. Imagine being able to track how many people visited your website from an advertisement you placed in the local newspaper. This is exactly the purpose of Vanity URLs. These require a Tracking tool to monitor.

Website ROI Analysis
Improve your ROI through detailed analysis of your current and past metrics. You can not improve what you can not measure..

Competitive Analysis
The assessment and analysis of the respective strengths and weaknesses of your business’s Internet Marketing Strategy, against its competitors. Learn what your competitors are doing that works, and what doesn’t work. Results delivered in a written report and covers a broader scope than the standard Competitive Analysis package….

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Category: Design


Hosting
Hosting is the service that allows your webpage to be accessed by anyone connected to the internet. This is required in order to have a website. If you do not already have hosting with another company please select this option.

Web Design (Homepage)
Website Design by Professional Designers and Developers. ..

Web Re-Design (Homepage)
Website Re-Design by Professional Designers and Developers.

Web Re-Design (Standard page)
Website Re-Design by Professional Designers and Developers.

Hosting
Hosting is the service that allows your webpage to be accessed by anyone connected to the internet. This is required in order to have a website. If you do not already have hosting with another company please select this option.

Web Design (Standard Page)
Website Design by Professional Designers and Developers. .

SSL Certificate
Set your customers minds at ease, and protect your valuable data. SSL certificates are an integral part of internet security….

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Category: Custom Solutions


Turnkey Internet Marketing Gold Package
Top of the line website package. Enjoy 35 website pages set up with your URL address. Not only will we plan your pay per click program and email campaigns, but we will put out a press release about your website and include a competitive analysis….

Turnkey Internet Marketing Silver Package
Need a little more depth with your website. Try our 15 page website package. Includes a pay per click program and email campaign on top of the basic package offering….

Turnkey Internet Marketing Bronze Package
Start with the basics. Our 5 page website package includes: 1 URL address, hosting, SEO for up to 5 terms, 5 customer email accounts and tracking tools to measure your success..

Average Package – Internet Marketing Strategy Support
We will help determine if your website is telling the right story about your business and how to effectively market to your customers. Learn the basics behind Drive, Convert, Measure and how to apply these steps to your website….

Advanced Package – Internet Marketing Strategy Support
Determine your success with qualified traffic and evaluate how effectively your message is marketed to your target audience. Learn how to track your website traffic and increase customer retention.

Complete Package – Internet Marketing Strategy Support
Take the Comprehensive approach for your Internet Marketing needs. In addition to our Drive, Convert, Measure model also evaluate your website Design needs to determine if your customers can easily find what they need on your website. We can meet both your online and offline business needs.

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